Cloud9 and Red Bull have announced a brand new partnership that will see Red Bull become the shirt sponsor for all 14 Cloud9 teams.
“We love what Red Bull brings to the table as partners and are sure they’re going to help us take our game to the next level,” Jack Etienne, CEO and founder of Cloud9, said in the announcement.
As part of the deal, Red Bull will become the official energy drink sponsor for Cloud9. It will also help Cloud9’s players maintain a healthy lifestyle through fitness training and other programs.
Cloud9 will collaborate with Red Bull’s social teams to create unique unannounced social content at a later date.
The organization has also released the new jersey design that its teams will start wearing. Fans will be able to catch this new-look jersey for the first time when Cloud9’s League of Legends team hit the stage in their first match of the NA LCS Summer Split against Clutch Gaming on June 17.